Tools To Make
Your Website More Profitable - Another Business Article
Provided by Lismore Lawyers
Tools to Make Your Website Profitable for Melbourne Business
Owners
No one builds a website with the hope that they will lose
money in the process but sadly, when it comes to business
websites, that is what happens 9 times out of ten.
Have you ever wondered why this is the case?
I believe that most business websites fail because because
people don't have a MWO (Most Wanted Outcome) in mind when they
get the site built.
You need to know what you want your site to do BEFORE you
get it built!
Do you want a site to:
- Generate sales leads for your business?
- Follow up on existing prospects?
- Serve as a beacon of authority for your
industry?
- Sell your products and services - even whilst you
sleep?
NOTE: The right webmaster will patiently talk you through
each of these steps.
With that in mind, lets look at...
9 Tools to Make Your Website More Profitable
1. Use a Name Squeeze Page. You can see a good
example at www.GetMoreSalesLeads.com The idea is to get your
site visitors to opt-in to your email newsletter the very first
time they visit your website.
This one change alone can add thousands of new prospects a
year to your business. You see, most people will never buy your
products and services the very first time they visit your
website, but - - if you can get their permission to follow up
on them, you can explode your sales results beyond your wildest
expectations.
2. Use Audio on Your Website You can use audio
to showcase testimonials from satisfied clients, to highlight
special offers and to tell people why they should choose you
above your competitors.
3. Add Streaming Video to Your Site. Video has
the power to convey emotion and to make a powerful impression
on your visitors. You can use it to show before and after
examples of your products and services, to interview satisfied
clients or to get more sales leads.
4. Consider Adding a Blog or a Forum to Your
Site. A blog is basically an online journal that
allows you to add new entries whenever you feel like it. You
can see an example of a blog at www.SalesLeadSecrets.com
Blogs can use audio and video as well as pictures and are
very easy to create - you don't need to know html or be a geek
to start and maintain a blog.
5. Join a Few Membership Websites That Target Your
Industry. and if there isn't one - consider starting
one yourself.
6. Write Articles. Like this one :-) and submit
them to articles directories like www.EzineArticles.com You can
include a link back to your website in each article and after
you have published a few dozen articles can have thousands and
thousands of links from other websites pointing back to your
site.
NOTE: Your webmaster should be able to offer an article
writing service.
7. Record a Few Simple Videos to Promote Your Business
and Upload Them to YouTube.com YouTube is free to use
and can result in literally hundreds of thousands of people
hearing about your business.
NOTE: Your webmaster should be able to help with this and if
he or she cannot - perhaps it is time to look for a new
one.
8. Use Voice Talent. Sites like www.Voice123.com
allow you to hire professional voice talent - even people that
can impersonate some very famous voices that you can use to
promote your site.
9. Google Adwords! Through the Google Adwords
program you can see immediate, targeted, ready-to-buy traffic
to your website in as little as 10 minutes from now. Again, the
right webmaster should be able to offer this service.
(c) Chris Bloor is a Lismore based Internet Marketer
|