Sales Lead
Solutions for Lismore Business Owners - Another Free
Article Provided by Lismore Lawyers
Does even the thought of lead generation make you feel
like banging your head against a wall?
Experts say generating a constant supply of new sales
leads is one of the hardest and most frustrating tasks most
business owners face.
Effective sales lead solutions are easy to find if you
follow a few simple rules.
Follow them close enough and you'll enjoy a Ninja-like
ability to sneak up on virtually any market and generate
leads seemingly out of thin air. At least that is what your
competitors will think.
Business owners use a variety of different methods to
generate leads.
Some you may be aware of are:
- TV and Radio Ads
- Telemarketing
- Direct Mail
- Postcards
- Display & Classified Ads
- Fliers
- Billboard Ads
- Trade Shows
- Press Releases
- Yellow Pages Ads
Each of the above lead generation tactics have their
place but there is a lead generation solution that, in my
opinion, presents the average business owner with the
opportunity of getting a steady flow of laser-targeted
leads virtually whenever they feel like it.
Lead Generation Websites
Few people realize that a lead generation website can be
as small as just one page.
A good lead capture page offers something of value such
as an informative report in return for someone giving you
their name and email address and in some cases, their
physical address and telephone number.
This page can also include a simple form that gathers
information that the business seeking the leads wants to
know.
Use a professional autoresponder service such as
Aweber.com to immediately send your prospects
a bit more information relating to the products and
services being offered as well as the download url of your
report and remember to always include a few simple words of
thanks.
You can see an example of such a page here:
http://www.GetMoreSalesLeads.com
Nine Things That Encourage People to Respond to Your
Lead Generation Page
- 1. The Headline. Experts tell us that a
staggering 80% of people don't get past your headline.
It is well worth the effort to take the time to learn
the basics of copywriting.
- 2. Graphics (Or a Lack of them!) You
should always split-test the use of graphics on your
lead generation name capture page. Some products and
services really benefit from the use of graphics
(before and after pics for instance) whilst others may
find graphics distract people's attention from the goal
of the page - getting people to respond and fill in
your lead generation form. NOTE: Beware of
using humor in lead generation. Something that you
might find hilarious might leave another person cold or
worse even offend them.
- 3. Colors. Believe it or not colors can
have a dramatic effect on your response rates. Never
ever use a black background. Think in terms of Google
and Yahoo (Clean white backgrounds) and rather than
trying to reinvent the wheel, just copy their
lead.
- 4. Fonts. It constantly amazes me how
so many websites use fonts so small that even if you
wanted to respond - you would need bionic eyesight to
do so. Use fonts such as Ariel, Verdana or Times New
Roman.
- 5. Audio. Adding a simple streaming audio
message can dramatically boost your opt-in response
rates.
- 6. Video. Video can make all the difference
in the world. You can see an example at
http://ReprintRightsOffer.com
- 7. Testimonials. People love to see 'social
proof' that what you say about your products and
services is true. NOTE: There is an adage
in marketing that says: Facts TELL But Testimonials
SELL. Use this to your advantage.
- 8. The Offer. Your prospects will
basically be thinking 'What is in this for me?'
make sure you give them a valid reason to want to give
you their details.
- 9. Reassurance. Always tell people that
their contact details will never, under any
circumstances, be rented, traded, shared or sold and
let them know they can unsubscribe whenever they want
to.
If you try these things and use the right keywords to
get traffic to your website and in your pay-per-click ads,
you will find that a simple direct response website can be
a powerful solution to your lead generation needs.
