How to Get More
Appointments for Your Lismore Business - Another Great Article
Brought to You by Lismore Lawyers
I want to ask yourself this question right now: What is the
true cost for a new client? After you factor in any mailings,
the ads, the cold calling and time driving around to and from
meeting with them, what are you looking at in terms of dollars?
A hundred, two hundred, a thousand?
You see, you could easily take these dollars and invest them
in yourself and triple your appointments immediately. Think of
the glossy brochures and mailings that companies spend on
trying to get in the door of prospective clients knowing full
well that 95% of them end up in the trashcan. You want an
appointment with a prospect and are confident your deal is the
best? Offer the prospect cash to prove it! That's right, put
your money where your mouth is and watch the return on
investment skyrocket. Let me illustrate:
"Hi John, this Frank Mitchell with XYZ and I just wanted to
take 2 minutes of your time, introduce myself and see if we
could get together next week for about 6-7 minutes and see if
we might be able to work together."
"Frank, thanks for the call, but I am very busy these next
few weeks and in addition I am pretty happy with ABC Corp."
"I can appreciate, John, that your time is very valuable.
That is why I wanted to ask you this: give me 7 minutes of your
time next Tuesday and if I cannot show you where we can save
you a minimum of $1,500 of what you are paying ABC, I will give
you $250 cash and be on my way. For 7 minutes of your time you
either will make $250 cash or $1,500, you win either way, I am
that confident in our company and service. Fair enough?"
"(Prospect will usually laugh) You mean to tell me if I meet
with you for 7 minutes next week you will show me how to save
$1,500 and if you don't I get $250 on the spot? Done deal.
Let's set it up. You got me curious."
Now ask yourself folks, what is the chance that a prospect
will say no? Very slim, and you are now in the door of a
prospect that would have cost you hundreds or even thousands of
dollars to market to, not to mention the time factor that would
have been involved. The benefits to this technique are immense
with little to no downside. Just make sure going in that you
can truly justify that you are the best choice or you will be
out some cash. Do your homework and watch your appointments
skyrocket.
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